The Demo Video Mistake (almost) Everyone Makes

You're clicking too fast.

And this goes for training videos as well.

Your fingers know where everything is. Your viewers don't. When you zip through a workflow at your normal speed, they can't follow along.

Click, pause, let them see what happened. Especially for dropdown menus and pop-up windows—give people time to see what appeared before you click the next thing.

Your goal isn't to show how fast you can work. It's to show them how they can work.

Slow down and show them what they can accomplish with your software. Give them the confidence they can achieve their desired outcomes.

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